WeChat Channels + CRM: Overseas Brands Must Join Now or Miss Out

WeChat Video Channel now integrates directly with WeCom, letting brands turn video views into private contacts with a single tap. This piece breaks down how the feature works, which industries currently qualify, the setup process, and the content and follow-up strategy needed to actually convert traffic into customers. A practical read for international brands building their China marketing and Chinese social media strategy in 2026.