Lotus Social Agency
China Social Media Agency for International Brands
China's digital landscape works differently from the rest of the world. Lotus helps international brands plan and run social media in China through one bilingual, China based team.
A social first China team
Strategy and ongoing delivery, together
Lotus works as an extension of international brand teams. We connect local platform knowledge, Chinese content and day to day operations with clear global communication.
Selected brand experience
Trusted by international teams across sectors
Experience spanning technology, travel, media, entertainment and consumer markets.
China social media services
What Lotus can run for your brand in China
Our strongest work happens when strategy, content and operations stay connected. Start with the priority, then build the right ongoing scope around it.
China Social Media Management
Ongoing platform planning, Chinese content, publishing, community engagement, approvals and reporting through one dependable operating rhythm.
China Market Entry Strategy and Research
Understand the audience, competitors, category and platform opportunity, then turn the evidence into positioning, priorities and a practical route forward.
Chinese Social Media Account Setup and Verification
Confirm platform eligibility, prepare the right documents and coordinate applications, verification, access and handover.
Chinese Content Localization and Production
Chinese social content, email, website copy, banners, holiday posters and video shaped for the platform, audience and brand.
Influencer Marketing, Campaigns and Paid Media
Connect creators, creative work and media activity around a clear audience journey, with the account and conversion path ready to support it.
China Social Commerce
Plan the journey from discovery to product, offer, order, customer support and payout when the platform and business setup are ready.
On the Ground Support in China
Coordinate local partners, suppliers, customer and partner gifting, branded merchandise, fulfillment and event support when your China plans need a reliable team on the ground.
Platform expertise
Choose the right Chinese digital platforms
Each platform serves a different audience and role. We choose the mix that fits your goals and the resources needed to run it well.
RedNote and Xiaohongshu
Search discovery, creator influence, trusted recommendations and selected commerce journeys.
Explore RedNote marketing →Owned brand presence, useful content, customer journeys and long term audience relationships.
Explore WeChat marketing →WeCom
Structured support for leads, partners, customers and communities, with clear ownership across teams.
Douyin
Short video storytelling, creator campaigns, music activations and participatory formats such as duet challenges.
WeChat Channels
Video content distributed through the wider WeChat ecosystem, including Official Accounts, WeCom and communities.
Kuaishou
Creator led short video with strong reach across lower tier cities and wider regional audiences.
Bilibili
Long form video, informed storytelling and community discussion for audiences that value depth.
Experience across industries
Industries shaping China growth conversations
Many of today's China growth conversations are coming from technology, culture, travel, lifestyle, education and social impact.
Our cross industry experience gives us a wider view and a stronger creative reference set. We welcome ambitious brands beyond the sectors listed here.
- B2B Technology
- Artist, IP, Music & Entertainment
- Travel and Hospitality
- Lifestyle and Consumer
- Education
- NGOs and Social Impact Organizations
How the partnership works
From a clear starting point to ongoing delivery
Align
Agree the audience, goals, priorities and working rhythm with your wider team.
Plan
Choose the right platforms and shape a practical roadmap for content and growth.
Deliver
Run the content, campaigns and local coordination with clear ownership.
Improve
Report what matters, learn from the response and strengthen the next cycle.
China social media insights
Practical insight for international brand teams
Clear analysis from the market to help teams make better platform, content and growth decisions in China.
WeCom
WeCom's New AI Assistant Dayuan: What It Means for Businesses Operating in China
Read the insightWeChat Channels
Why WeChat Video Channel Is the Growth Opportunity International Brands Are Missing in 2026
Read the insightBrand experience
What International Brands Can Learn From China's Best Brand Experiences
Read the insightCommon questions
Working with a China social media agency
What does a China social media agency do?
A China social media agency helps international brands choose the right platforms, establish secure account access, create locally relevant Chinese content, run channels and campaigns, coordinate creators and understand what to improve next. The scope should reflect the brand's audience, goals and internal resources.
Which Chinese digital platforms does Lotus support?
Lotus works across RedNote and Xiaohongshu, WeChat, WeCom, Douyin, WeChat Channels, Kuaishou and Bilibili. We recommend the mix based on your audience, goals, access requirements and the resources needed to manage each platform properly.
Does Lotus provide ongoing China social media management?
Yes. Ongoing management is at the center of our work. A regular scope can bring platform planning, Chinese content, publishing, community management, campaign coordination, reporting and continual improvement into one dependable rhythm.
Can Lotus work as an extension of an international brand team?
Yes. We agree clear contacts, approval steps and working rhythms from the start. Our bilingual team handles the China side of the work while keeping wider stakeholders informed through practical timelines, shared materials and regular reporting.
What types of Chinese content can Lotus support?
Lotus can support Chinese social posts and articles, email campaigns, website and landing page copy, banners, Chinese holiday posters, short form video and wider campaign assets. Depending on the scope, our team can cover concept development, Chinese copywriting, localization, design, editing and production.
Does our brand need a Chinese legal entity to open a Chinese social media account?
It depends on the platform, account type, industry and the documents your brand can provide. Some international businesses have workable routes without a mainland Chinese entity, while others need a different setup. Speak with our team and we can review the likely options before you commit.
Do we need a Chinese mobile number for account registration?
In most cases, yes. Chinese platforms often require a local mobile number for registration, security or ongoing account access. Our team can explain what is needed and support the setup and handover process.
What are Lotus's working hours?
Our standard working hours are 9:30 am to 6:30 pm China Standard Time, Monday to Friday. Our team is off during Chinese public holidays and Christmas. Planned content, publishing and any agreed coverage are arranged in advance.
Can Lotus guarantee account approval or marketing results?
No responsible agency can guarantee a platform approval or a specific result. We assess eligibility, prepare carefully and reduce avoidable risk. Results also depend on the creative work, budget, offer, competition and audience response.
How do we start an ongoing partnership?
Share what your brand wants to achieve in China, the audiences that matter, any existing accounts or activity, your internal resources and the decisions you need to make. We will recommend the strongest place to begin and explain how the work can develop from there.
Work with Lotus
Looking for a long term China social media partner?
Tell us where your brand is now and what you want to achieve. We will recommend the strongest place to begin and explain how it can develop into ongoing delivery.