China Social Media Agency for International Brands
Selected brands our team has supported
China social media strategy and operations
Lotus is a China social media agency helping international brands navigate a digital landscape that works very differently from the rest of the world. Our bilingual team connects strategy with practical delivery across platforms, content, campaigns and ongoing operations, so the work makes sense locally and stays manageable for your wider team.
Start with the business priority
What should your brand focus on first in China?
The strongest next step depends on where your brand is now. We help you identify the priority, then connect the right expertise around it.
Understand the audience, competitors, platforms and commercial opportunity before committing major resources.
Start with researchTurn market evidence into positioning, priorities, platform choices and a practical launch plan.
Plan market entryConfirm eligibility, documents, ownership, verification and handover before content or media work begins.
Set up your accountsBring planning, Chinese content, publishing, audience engagement, approvals and reporting together with a dependable local team.
See ongoing managementConnect content, creators, paid media and commerce around a clear audience journey and measurable objective.
Plan a campaignFind and develop the right buyers, partners and strategic opportunities, with local support for the relationships that matter.
Explore partnershipsExperience behind the work
Social first experience, grounded in China
Lotus is a social first agency. Our advice comes from years of hands on work across Chinese digital platforms, industries and local operations.
Platform delivery
Built through years of platform work
Our team works across Xiaohongshu (RedNote), WeChat, WeChat Channels, WeCom, Douyin, Kuaishou and Bilibili, with a clear purpose for each platform.
Cross industry experience
Cross industry experience broadens the view
Our team has worked across varied industries and business models. That range helps us bring fresher ideas and a wider perspective to every brief.
Ongoing local support
Local support that keeps work moving
Because our team is based in China, we can coordinate the practical details on the ground, from partners and suppliers to customer gifting and seasonal brand programs.
Decide and enter
Research and market entry
Answer the commercial questions first. Then turn the evidence into choices your team can act on.
Evidence for the decision
China Market Research and Consumer Insights
Audience, competitor, category, platform and social intelligence built around a real decision. When the question is market entry, we carry the findings into positioning, platform priorities and a practical route forward.
Explore market researchRoute into market
China Market Entry Strategy
Define the opportunity, positioning, priority audience, platform choices, launch plan and key decisions. Your team will know what to do now, what can wait and what needs to be in place before committing more budget.
Explore market entryEstablish and operate
Set up your accounts and daily operations
Accounts, access, content and daily delivery need clear ownership. We connect them before gaps start slowing the work down.
Account foundations
Chinese Social Media Account Setup and Verification
Eligibility assessment, document planning, application support, configuration, access design and handover. Platform approval remains subject to each platform's current rules and review.
Explore account setupOngoing operations
China Social Media Management
A bilingual operating team for channel planning, editorial calendars, Chinese content, publishing, audience engagement, approvals and reporting across the selected platform mix.
Explore social media management- Account compliance and recovery
- Chinese content localization and production
- Community management and customer support
- Operating playbooks and training
Activate growth
Connect content, influence, media and commerce
Growth performs better when the account, creative work, audience journey and team responsibilities are ready to support it.
Discovery and creators
China Influencer Marketing
Creator strategy, KOL and KOC selection, outreach, qualification, briefing, seeding, delivery coordination and reporting, with brand safety and commercial terms agreed before the campaign begins.
Explore influencer marketingCampaign and media delivery
Campaign Planning and Paid Media
Turn the objective into a campaign plan, with creative and partner coordination, launch controls, media activity and clear next steps. We also identify when the account, creative work or conversion path needs attention before media begins.
Explore paid mediaSocial commerce operations
China Social Commerce
Plan the route from discovery to product catalog, offer, order, customer interaction, post purchase support and payouts when the platform, business setup and fulfillment process are ready.
Explore social commerceEvents and launches
China Event Support
Planning, supplier and stakeholder coordination, production, on site delivery and completion support for selected events and brand moments in China.
Discuss event supportStrengthen commercial relationships
Build the right relationships in China
We help brands find the right partners and look after important business relationships with practical support on the ground in China.
Commercial development
China Business Development and Strategic Partnerships
Define the opportunity, identify suitable buyers, distributors or strategic partners, begin agreed conversations, qualify the fit and keep promising opportunities moving within the brand's agreed brief and commercial terms.
Explore business developmentRelationship moments
Corporate Gifting, Merchandise and Fulfillment
Plan and deliver Chinese New Year gifts, Mid Autumn Festival programs, customer and partner appreciation gifts, event kits and branded merchandise. We manage the work from concept and sourcing to production, quality checks and fulfillment.
Explore gifting and fulfillmentPlatform expertise
Choose the right Chinese digital platforms
Each platform serves a different purpose. We choose the mix that fits your goals and the resources needed to run it well.
Xiaohongshu (RedNote)
Search discovery, creator influence, trusted recommendations and selected commerce journeys.
Explore Xiaohongshu (RedNote) marketing →Owned brand presence, useful content, customer journeys and long term audience relationships.
Explore WeChat marketing →WeCom
Structured support for leads, partners, customers and communities, with clear ownership across teams.
Explore WeCom support →Douyin
Short video storytelling, creator campaigns, music activations and participatory formats such as duet challenges.
Explore Douyin marketing →WeChat Channels
Video content distributed through the wider WeChat ecosystem, including Official Accounts, WeCom and communities.
Explore WeChat Channels marketing →Kuaishou
Creator led short video with strong reach across lower tier cities and wider regional audiences.
Explore Kuaishou marketing →Bilibili
Long form video, informed storytelling and community discussion for audiences that value depth.
Explore Bilibili marketing →Dazhong Dianping
Local discovery, reviews, bookings and offers for restaurants, hospitality, attractions and other physical locations.
Explore Dazhong Dianping marketing →Cross industry experience
Experience across business and consumer sectors
Lotus has worked across B2B technology, travel, artist and IP, music and entertainment, lifestyle and consumer, education, and NGOs.
That range gives us a broader view of audiences, platforms and growth opportunities. We also welcome ambitious international brands beyond these areas.
- B2B Technology
- Artist, IP, Music & Entertainment
- Travel and Hospitality
- Lifestyle and Consumer
- Education
- NGOs and Social Impact Organizations
Ways to work with Lotus
Built for long term China growth
Ongoing social media partnership
For brands that need strategy, content, channel operations, campaigns and reporting to move together through one bilingual team.
Market entry to ongoing delivery
For brands preparing to enter or reposition in China, combining the right research, setup and launch support with a clear route into ongoing delivery.
Common questions
Choosing the right China marketing service
What types of brands does Lotus work best with?
Lotus works best with international brands that value a long term China presence and want strategy and delivery to stay connected. Our experience is especially strong in B2B technology, artist, IP, music and entertainment, travel and hospitality, lifestyle and consumer, education, and social impact, while our team also works comfortably across other sectors.
How does Lotus build an ongoing China social media partnership?
We begin with your audience, commercial goals, current activity and internal resources. From there, we shape a practical scope across the right platforms, content, campaigns, community work and reporting, with one team keeping the pieces connected.
Which Chinese digital platforms can Lotus support?
Lotus works across Xiaohongshu (RedNote), WeChat, WeCom, Douyin, WeChat Channels, Kuaishou and Bilibili. We recommend the mix based on your audience, goals, access requirements and the resources needed to manage each platform properly.
Does Lotus handle both strategy and day to day delivery?
Yes. Our bilingual team can connect research and planning with account setup, Chinese content, channel operations, campaigns, paid media, commerce and reporting, so your brand does not need to coordinate a different partner at every stage.
What types of Chinese content can Lotus support?
Lotus can support Chinese social posts and articles, email campaigns, website and landing page copy, banners, Chinese holiday posters, short form video and wider campaign assets. Depending on the scope, our team can cover concept development, Chinese copywriting, localization, design, editing and production, with each piece shaped for the platform, audience and brand.
Do we need a Chinese legal entity to verify Chinese social media accounts?
It depends on the platform, account type, industry and the documents your brand can provide. Some international businesses have workable routes without a mainland Chinese entity, while others need a different setup. Speak with our team and we can review the likely options before you commit.
Do we need a Chinese mobile number for Chinese social media accounts?
In most cases, yes. Chinese platforms often require a local mobile number for registration, security or ongoing account access. Our team can explain what is needed and support the setup and handover process.
What are Lotus's working hours?
Our standard working hours are 9:30 am to 6:30 pm China Standard Time, Monday to Friday. Our team is off during Chinese public holidays and Christmas. Planned content, publishing and any agreed coverage are arranged in advance.
How does Lotus work with an international brand team?
We agree clear contacts, approval steps and working rhythms from the start. Our bilingual team handles the China side of the work while keeping your wider stakeholders informed through practical timelines, shared materials and regular reporting.
How do we measure progress?
We set measures around the purpose of each platform and the business goal behind the work. Reporting can cover content performance, audience growth, engagement, campaign results, leads, community activity and the next actions we recommend.
What should we prepare before speaking with Lotus?
Share what your brand wants to achieve in China, the audiences that matter, any existing accounts or activity, your internal resources and the decisions you need to make. If some of that is still unclear, that is a useful place for the conversation to begin.
Work with Lotus
Planning your next move in China?
We will recommend a practical first step and explain how it connects to your wider China goals.