China Marketing Insights for International Brands
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RIMOWA China Flagship: The New Luxury Retail Model
RIMOWA's new Shanghai flagship shows how luxury retail in China is moving beyond product display. The store combines repair, re-crafting, personalization, lifetime service and a city-specific cultural program around Shanghai's historic architecture. For international luxury brands, the case demonstrates how a flagship can become a long-term relationship platform, connecting global brand heritage with local culture, high-value service and post-purchase engagement.
Which China Holidays Belong in an International Brand’s Social Content Calendar?
Choose which China holidays belong in an international brand’s social content calendar with a practical join, research, light-touch or sit-out framework.
RedNote Search Strategy for International Brands: From Discovery to Branded Demand
A practical RedNote search strategy for international brands—connect discovery, category queries, creator content and owned posts to build measurable branded demand.
From RedNote and Douyin to WeCom: Where Should China Enquiries Go?
A RedNote comment, Douyin question and WeChat enquiry need different next steps. See when WeCom helps—and when another route is better.
After the Meme Goes Viral: How Animation IPs Can Turn China Buzz into Durable Brand Assets
A viral meme is a signal, not an operating strategy. Learn how international animation IPs can turn Chinese buzz into owned content, fan relationships and partner-ready assets without letting a joke rewrite the canon.
Douyin's New Rules Are Here: What Overseas Brands Need to Know
Douyin's September 2026 rule changes place more weight on overall completion, saves, repeat visits, loyal-fan interaction, content quality and long-term account health. The platform is also tightening rules around AI-generated low-quality content, off-platform diversion, minors-related content, livestream health scores and merchant logistics. For international brands, the direction is clear: sustainable Chinese social media growth now depends on real value, compliance, stable operations and customer experience rather than one-off traffic spikes.
From Personal WeChat to WeCom: A Practical Plan for China Sales Teams
Your China team has built relationships in personal WeChat. Here is a careful way to introduce WeCom, keep a human owner and test the handover.
How Creator Marketing Made a Cat Water Fountain a Bestseller
BISSELL's HydrateWell cat water fountain generated more than 2 million dollars in weekly video-driven GMV by addressing a specific pet-owner problem and using different creator formats to demonstrate the product in real home situations. The case offers lessons for international brands: start with a concrete pain point, design product details around small daily frustrations, and match each creator's storytelling style to the way consumers actually make decisions.
China Hotel Marketing: Start With RedNote, Make the Booking Easy
Chinese travellers need more than beautiful hotel photos. Here is how to answer their questions on RedNote, make the Ctrip listing easier to trust, and add WeChat ads or WeCom only when the hotel is ready.
How International Restaurants Can Build Trust With Chinese Diners on Dianping Before They Visit
A practical guide for international restaurant teams improving Dianping information, photography, menu clarity, review response and the operating handoff behind a trusted visit.
When Weibo Still Matters for International Entertainment and IP Brands in China
Weibo still has a distinct role for entertainment and IP brands when a China plan needs public release moments, official voices and timely audience conversation. Use this framework to decide whether the platform deserves investment.
The Essential WeChat Stack for B2B Growth in China: What to Build First
International B2B brands do not need every China marketing tool at once. This practical guide explains when to build a WeChat Official Account, WeCom, WeChat Channels and Tencent Ads—and how to connect them into one customer journey.