China Marketing Insights for International Brands
Practical analysis of Chinese social media platforms, consumer behaviour and market entry—written for global teams making decisions in China.
How to Test China Demand for an Animation or Entertainment IP
Test search, community and campaign signals to judge whether a foreign animation or entertainment IP has meaningful demand in China.
Music Promotion in China: A Practical Guide for International Artists
A practical China music-promotion framework covering rights, distribution, artist identity, platform roles, campaigns and demand measurement.

