As Chinese social media platforms tighten regulation on Douyin and Rednote, WeChat Video Channel has emerged as one of the most strategically undervalued opportunities in China marketing. Built inside the WeChat ecosystem, it uniquely connects public domain reach with private domain relationship-building in a single loop. This piece breaks down how the three-layer public-private-close domain model works, what the full WeChat ecosystem loop looks like in practice, and what international brands should focus on when entering this channel in 2026.

Sephora's global CEO has declared "the next China is still China" — and the numbers back it up. This piece breaks down four key pillars behind Sephora's continued growth in the Chinese market: curated local brand selection, immersive in-store experience, private-domain community building, and long-term brand co-creation. Essential reading for international brands looking to build genuine, lasting presence through smart Chinese marketing and retail strategy.

P&G, Google, Sony, and Fox are now producing branded vertical mini-dramas — a format pioneered in China's marketing industry. This piece breaks down why international brands are shifting budget from ads to storytelling, what makes the model so cost-effective, and what it signals for the future of Chinese marketing as a global export. Essential reading for international brands exploring narrative-driven strategies in China and beyond.