China Marketing Insights for International Brands
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China Hotel Marketing: Start With RedNote, Make the Booking Easy
Chinese travellers need more than beautiful hotel photos. Here is how to answer their questions on RedNote, make the Ctrip listing easier to trust, and add WeChat ads or WeCom only when the hotel is ready.
How International Restaurants Can Build Trust With Chinese Diners on Dianping Before They Visit
A practical guide for international restaurant teams improving Dianping information, photography, menu clarity, review response and the operating handoff behind a trusted visit.
Chinese Social Content for International Hotels: Plan Around the Guest's Decision
A practical guide to planning Chinese hotel content around the questions that shape discovery, confidence and reservations—not another calendar of polished room tours.
Ctrip and RedNote for International Hotels: Make the Story Match the Stay
The RedNote post, Ctrip room page and actual stay should tell the same story. A practical guide for international hotel teams to connect Chinese content, real guest voices, booking details and review responses.
Chinese Marketing for Michelin Restaurants: From RedNote to the Table
A practical guide for overseas Michelin-starred and Guide-listed restaurants that want Chinese diners to find them, understand the experience, reserve confidently and leave with a story worth sharing.
How to Choose a China Social Media Agency for an International Hotel
A practical guide for international hotel teams evaluating China marketing partners—from Xiaohongshu search and Chinese content to account ownership, creator work, booking journeys and measurement.
The Chinese Guest Journey for International Hotels: From RedNote to the Stay
Chinese travellers do not experience your hotel as a set of channels. They remember whether the room, booking information and arrival matched what they saw before the trip. Here is a practical way to connect those moments.
China Marketing for SaaS and MarTech Companies: A Practical Guide
How can international SaaS and MarTech companies build visibility, trust and qualified business conversations in China? This guide explains the role of Chinese search, WeChat, useful content, events and local execution.
Why Sports Brands Are Betting on China
Alo, NikeSKIMS, Norrona, Soar, Sweaty Betty, Dymatize, Applied Nutrition and other international sports, outdoor and wellness brands are entering or expanding in China. Unlike the mass-market expansion of a decade ago, this new wave is more premium, vertical, community-led and data-driven. For international brands, China remains a major opportunity, but success depends on sequencing: community first, e-commerce validation, localized content and carefully chosen offline experiences.
Douyin E-commerce Shift: What Brands Should Know
Douyin E-commerce is shifting from paid GMV toward settled GMV, meaning completed transactions after refunds and fulfillment are becoming more important in traffic allocation. This change reduces support for inflated sales, high returns and pressure-selling tactics, while rewarding merchants with better products, service and real customer satisfaction. International brands entering Douyin E-commerce should focus on product quality, accurate content, fulfillment, after-sales service and sustainable conversion.
How to Choose a China Digital Marketing Agency for an International B2B Technology Company
International technology companies need more than Chinese translation. This guide explains how to choose a China digital marketing agency that understands complex products, enterprise buyers and international teams.
From Fandom to Licensing Demand: The Role of Chinese Social Media
Social media does not create a licensing deal by itself. It can, however, make an entertainment property easier to understand, verify, evaluate and activate for the right Chinese partners.