China Marketing Insights for International Brands
Practical analysis of Chinese social media platforms, consumer behaviour and market entry—written for global teams making decisions in China.
Which Chinese Social Media Platforms Should International Brands Use?
Compare six major Chinese social platforms by audience role, content model, commercial use and operating requirements before choosing where to invest.
Douyin for International Brands: Strategy, Setup and Measurement
A practical introduction to Douyin strategy, account planning, native content tests, creator collaboration, commerce and measurement.
WeChat Official Accounts for International Brands
A decision guide for international brands assessing WeChat Official Account type, ownership, capabilities, setup and ongoing operation.