China Marketing Insights for International Brands
Practical analysis of Chinese social media platforms, consumer behaviour and market entry—written for global teams making decisions in China.
Which Chinese Social Media Platforms Should International Brands Use?
Compare six major Chinese social platforms by audience role, content model, commercial use and operating requirements before choosing where to invest.
China Social Media for International Artists: Build and Protect Your Digital Identity
A practical account-ownership and digital-identity framework for international artists preparing to enter China's social media ecosystem.
WeChat Channels to WeCom: A Lead-Capture Checklist
A practical checklist for verifying feature availability and designing a measurable WeChat Channels-to-WeCom lead journey.
Douyin for International Brands: Strategy, Setup and Measurement
A practical introduction to Douyin strategy, account planning, native content tests, creator collaboration, commerce and measurement.
WeChat Official Accounts for International Brands
A decision guide for international brands assessing WeChat Official Account type, ownership, capabilities, setup and ongoing operation.