Learn how WeChat Video Channel connects public discovery with private-domain relationship building—and where international brands should focus in 2026.

Five China campaign examples show how brands can turn passive audiences into active participants through podcasts, collaborations, bespoke products, markets and sensory retail.

Why international brands are using verified overseas-shelf footage on Tmall Global to strengthen trust, improve product discovery and reduce uncertainty for Chinese shoppers.

A practical guide to Douyin's five-part growth framework: products, content, marketing, experience and efficiency—translated into priorities for international brands.

Nine consumer-brand leaders reveal a shared China growth pattern: differentiated products, deliberate channel strategy and brand demand strong enough to earn direct search.

A current checklist for Xiaohongshu verification, account ownership and operating compliance before an international brand scales activity.

Chinese outbound travel is recovering strongly, and the way Chinese travelers plan trips has fundamentally changed — discovery now starts on content platforms like Rednote, long before any hotel search begins. This piece breaks down what international hotels need to understand about Chinese traveler segments, how the browse-search-decide content journey works, what Malaysia's destination marketing approach can teach the industry, and the three concrete steps hotels need to take to turn this window into real growth.

Sephora's global CEO has declared "the next China is still China" — and the numbers back it up. This piece breaks down four key pillars behind Sephora's continued growth in the Chinese market: curated local brand selection, immersive in-store experience, private-domain community building, and long-term brand co-creation. Essential reading for international brands looking to build genuine, lasting presence through smart Chinese marketing and retail strategy.

Brand growth in 2026 has shifted from single tactics to an integrated system spanning ten engines — positioning, product, content, AI, organization, user assets, social participation, data, sales, and innovation. This piece breaks down why each engine matters now, how leading global and Chinese brands apply them, and what international brands can take away as they build long-term Chinese marketing strategies in an increasingly AI-driven landscape.

Rednote has become the primary decision-making platform for Chinese consumers planning outbound travel, with over 130 million monthly users actively searching before they book. This piece breaks down four emotional drivers behind travel decisions, four key traveler segments, and real case studies from Resorts World Sentosa and the Singapore Tourism Board showing how international hotel and travel brands can build precise, emotion-driven strategies that convert search intent into real bookings.

chinese social media agency, chinese content, international brand entering chinese market,China market, international brands, compliance, Chinese marketing, social media strategy, account management, International Brand Strategy, Content Commerce China, Chinese Consumer Trends, China marketing, Chinese social media, private domain marketing, China market entry, international brands, lead generation China, customer acquisition, China digital marketing, social commerce，Brand Localization China,China brand strategy, ccross-border ecommerce, China market entry, international brands, Tmall Global, JD Worldwide, Douyin, China ecommerce strategy, China digital marketing, market entry strategy

While the global luxury industry loses customers, Miu Miu has nearly doubled in size, becoming one of fashion's biggest success stories. This piece breaks down how the brand used contradiction-driven aesthetics, a multi-ambassador strategy, and cultural depth to win over Gen Z consumers in China and beyond — and what international brands can learn from its approach to scarcity, identity, and social media-driven growth.