China Marketing Insights for International Brands
Categories
- B2B Marketing
- B2B Technology
- Brands Entering the Chinese Market
- China Market Entry
- Chinese Market Insights
- Chinese Social Media
- Consumer & Industry Insights
- Content, Creators & Campaigns
- Cross-industry
- Entertainment
- Entertainment & IP
- Lifestyle & Consumer
- Platform Strategy & Operations
- Regulation & Risk
- Travel & Hospitality
- WeCom
How International Consumer Brands Should Choose Between RED and Douyin for a China Product Launch
RED and Douyin can both support a China product launch, but they do different jobs. Use this practical framework to choose a RED-first, Douyin-first or coordinated approach based on buyer behaviour, creative supply and measurement.
Douyin vs TikTok: What International Brands Need to Relearn for China
Douyin and TikTok share a short-video format, but international brands need a separate China operating model for audience, content, tools and measurement.
How International Restaurants Can Build Trust With Chinese Diners on Dianping Before They Visit
A practical guide for international restaurant teams improving Dianping information, photography, menu clarity, review response and the operating handoff behind a trusted visit.
When Weibo Still Matters for International Entertainment and IP Brands in China
Weibo still has a distinct role for entertainment and IP brands when a China plan needs public release moments, official voices and timely audience conversation. Use this framework to decide whether the platform deserves investment.
Why Trending Topics Matter for International Brands Creating Content in China
Trending topics can help international brands stay relevant in China, but attention alone is not a content strategy. Use this five-part filter to decide which conversations deserve a useful brand response.