China’s social media ecosystem never stands still. Short videos still dominate attention, but they’ve matured into gateways to deeper community-driven engagement. For international marketers, understanding this evolution isn’t optional! it’s essential for connecting with modern Chinese consumers.

Discover the top 6 micro-drama apps in China for 2025. Learn how platforms like Hongguo, Hema, Maiya, Tomato (ByteDance), Jiuzhou, and Dianzhong are reshaping the entertainment landscape and how brands can capitalize on these trends.

Explore the top Chinese e-commerce platforms. Learn how platforms like Tmall, JD.com, Pinduoduo, Douyin, and Xiaohongshu are shaping the digital shopping experience and how brands can capitalize on these trends.

Explore the latest Chinese internet memes. Learn how brands can tap into these trends for effective marketing strategies in China's digital landscape.

Explore the most important social media platforms in China for 2026. Learn how WeChat, Douyin, Xiaohongshu, Kuaishou, and WeChat Video Channels can help overseas brands succeed in China’s digital market.

Learn the five most important strategies for creating Chinese social media content in 2025. Discover how overseas brands can succeed with B2C and B2B tactics across WeChat, Douyin, Rednote, and more.

WeChat is far more than a messaging app, In this guide, we’ll explore how WeChat can enhance your marketing efforts and customer engagement. At Lotus Social Agency, our experienced team specializes in WeChat marketing solutions that extend beyond basic interactions.

For brands, especially those in the B2B sector, having a WeChat Official Account is no longer optional — it is a critical asset for reaching and engaging with Chinese businesses. Here’s why your B2B business needs to leverage this powerful platform.