As Rednote (Xiaohongshu/ Little Red Book) continues to grow as one of China’s most influential lifestyle platforms, content creators, influencers, and brands must understand and comply with Xiaohongshu's rules to ensure content visibility and account safety.

Rednote—also known as Xiaohongshu, XHS, or Little Red Book—is one of China's most influential social media and e-commerce platforms. With a sleek, Instagram-like interface and a strong community-driven model, Rednote blends user-generated content (UGC) with integrated e-commerce, making it a powerful platform for brands looking to grow in China.

Xiaohongshu (also known as RedNote) is a social commerce powerhouse that combines user-generated content with e-commerce, allowing users to explore products through authentic peer reviews and influencer endorsements.

Rednote Marketing is a powerhouse strategy for foreign brands to connect with China’s tech-savvy consumers. Combining social media and e-commerce, Rednote lets brands engage users through authentic storytelling, viral UGC and seamless shopping experiences. With over 200 million monthly active users—67% female and highly affluent—this platform dominates lifestyle, beauty, fashion, and travel trends!

To thrive on Rednote (Xiaohongshu), brands must prioritize authenticity, leverage micro-influencers, and harness AR/SEO tools. With 68% of Chinese consumers discovering brands via Rednote, the platform remains non-negotiable for market entry.