The 2026 brand landscape is defined by the tension between technological acceleration and the primal need for human connection. As AI agents begin to dominate consumer decision-making, brands must pivot from "transactional sellers" to "emotional companions." Success now requires a strategic harmony: leveraging AI for precision and efficiency while doubling down on radical transparency, authentic storytelling, and aesthetic depth. Ultimately, the winners will be those who use the scale of technology to amplify—not replace—the warmth of the human experience.

China’s 15th Five-Year Plan signals a decisive shift from growth driven by scale and speed to growth shaped by structure and quality. Rather than focusing on GDP or short-term stimulus, the new cycle emphasizes service-based value creation, applied innovation, carbon and compliance assets, and the revaluation of human capital and existing resources. Manufacturing-led price competition is giving way to systems, standards, and governance. For overseas businesses, real opportunities lie not in quick market entry, but in aligning with China’s long-term priorities—through services, enterprise technology, ESG expertise, urban renewal, and regulated, sustainable participation in China’s evolving economic framework.

Diandian AI is Rednote’s latest smart assistant designed to help users navigate the platform’s overwhelming amount of user-generated content more efficiently. Rather than creating new information, it organizes, summarizes, and highlights key insights from existing posts, reducing decision fatigue and saving time. Integrated seamlessly into everyday browsing, Diandian AI allows users to ask questions directly, analyze specific posts, or quickly interact through drag-and-drop features. Still in a testing phase, it reflects a broader shift toward thoughtful information assistance—helping users think more clearly, decide faster, and engage with content in a more intuitive and human-centered way.

Discover the top 10 marketing trends that defined China’s consumer landscape last year. This article breaks down how human-focused storytelling, cultural collaboration, and humor-led creativity fuel engagement on Chinese social media. An essential read for international brands aiming to connect authentically, build trust, and grow sustainably in China’s competitive market.

 Explore five key marketing trends shaping China’s consumer market last year. From human-centric branding to cultural co-creation and humor-driven content, this article explains how emotional connection drives success on Chinese social media. A practical guide for international brands looking to build relevance, trust, and long-term growth in China.

Learn how overseas IT and service companies can enter China to help Chinese enterprises expand globally. Lotus Social Agency provides expert Chinese social media management for your market success.

Learn why integrating trendy Chinese memes and internet slang into your social content is key to connecting with young Chinese audiences. Discover strategies for Chinese social marketing and tips for entering the Chinese market successfully.

Learn how to register and verify your WeCom account for both Chinese and overseas enterprises. This step-by-step guide covers WeCom’s key features, verification fees, and best practices to help your business connect seamlessly with the WeChat ecosystem.

Learn 10 expert tips to optimize your WeChat Official Account. Boost engagement, protect push quotas, and elevate your WeChat marketing strategy for your chinese market.

In China, as Chinese Gen Z dominates online consumption, they’ve redefined what “influence” means. The future now belongs to micro-KOLs, creators with smaller but deeply engaged communities who blend personality with purpose.

In the West, brands build awareness on Instagram or TikTok and manage customers through email or CRM. In China, for B2B brand, everything happens inside one ecosystem-WeChat.a new WeChat power trio has emerged: Wechat Official Accounts, Wechat Video Channel and WeCom (企业微信).

China’s social media ecosystem never stands still. Short videos still dominate attention, but they’ve matured into gateways to deeper community-driven engagement. For international marketers, understanding this evolution isn’t optional! it’s essential for connecting with modern Chinese consumers.