Douyin E-commerce is shifting from paid GMV toward settled GMV, meaning completed transactions after refunds and fulfillment are becoming more important in traffic allocation. This change reduces support for inflated sales, high returns and pressure-selling tactics, while rewarding merchants with better products, service and real customer satisfaction. International brands entering Douyin E-commerce should focus on product quality, accurate content, fulfillment, after-sales service and sustainable conversion.

A practical checklist for verifying feature availability and designing a measurable WeChat Channels-to-WeCom lead journey.

In the West, brands build awareness on Instagram or TikTok and manage customers through email or CRM. In China, for B2B brand, everything happens inside one ecosystem-WeChat.a new WeChat power trio has emerged: Wechat Official Accounts, Wechat Video Channel and WeCom (企业微信).