China Marketing Insights for International Brands
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From Personal WeChat to WeCom: A Practical Plan for China Sales Teams
Your China team has built relationships in personal WeChat. Here is a careful way to introduce WeCom, keep a human owner and test the handover.
WeCom CRM in China: The One-Lead Test for International Brands
Before paying for a large WeCom CRM integration, test one real Chinese enquiry. This practical guide shows international brands how to prove lead ownership, response, recording and handover first.
How International B2B Technology Brands Can Build China Sales With an Overseas Team and WeCom
International B2B technology brands may not need a mainland-China sales office to begin developing demand—but they do need an accountable overseas sales team. This guide explains how WeCom, Chinese-language operations and CRM handoffs can create a dependable China sales bridge.