As Rednote (Xiaohongshu/ Little Red Book) continues to grow as one of China’s most influential lifestyle platforms, content creators, influencers, and brands must understand and comply with Xiaohongshu's rules to ensure content visibility and account safety.

Rednote—also known as Xiaohongshu, XHS, or Little Red Book—is one of China's most influential social media and e-commerce platforms. With a sleek, Instagram-like interface and a strong community-driven model, Rednote blends user-generated content (UGC) with integrated e-commerce, making it a powerful platform for brands looking to grow in China.

Xiaohongshu (also known as RedNote) is a social commerce powerhouse that combines user-generated content with e-commerce, allowing users to explore products through authentic peer reviews and influencer endorsements.

Discover the most effective Chinese B2B marketing tactics for 2025, including digital strategies, social media trends, and lead generation tips to grow your business in China.

Discover the essential strategies and key platforms for successfully entering the Chinese market. Learn how to leverage WeChat, Douyin, Rednote, and more to connect with Chinese consumers and grow your brand.

Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!

Xiaohongshu (Rednote) has undergone significant transformations in 2024, and brands that set their annual strategies last year likely had to make adjustments along the way. However, rapid change is a sign of a platform in growth mode, offering new opportunities for brands that can adapt.

Navigating Rednote’s rules can be challenging, especially for foreign brands unfamiliar with Chinese social media regulations. There are different types of reasons why rednote bans your content or account!

This British animated series (peppa pig) transcended its preschool audience, infiltrating toy stores, street vendor stalls, social media memes, and even adult conversations. But how did a cheeky pink pig win over 1.4 billion people? The answer lies in a meticulously orchestrated strategy blending localized distribution, viral marketing, and aggressive licensing—a playbook every global IP can learn from.