China Marketing Insights for International Brands
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Which China Holidays Belong in an International Brand’s Social Content Calendar?
Choose which China holidays belong in an international brand’s social content calendar with a practical join, research, light-touch or sit-out framework.
How International Restaurants Can Build Trust With Chinese Diners on Dianping Before They Visit
A practical guide for international restaurant teams improving Dianping information, photography, menu clarity, review response and the operating handoff behind a trusted visit.
When Weibo Still Matters for International Entertainment and IP Brands in China
Weibo still has a distinct role for entertainment and IP brands when a China plan needs public release moments, official voices and timely audience conversation. Use this framework to decide whether the platform deserves investment.
How International Brands Should Adapt One Content Idea Across WeChat, RED and Douyin
One brand idea should not become the same post on every China platform. Learn what to keep consistent and what to adapt for WeChat, RED and Douyin.