China Marketing Insights for International Brands

Practical analysis of Chinese social media platforms, consumer behaviour and market entry—written for global teams making decisions in China.

Lotus Team 9/10/26 Lotus Team 9/10/26

China Social Media for International Artists: Build and Protect Your Digital Identity

A practical account-ownership and digital-identity framework for international artists preparing to enter China's social media ecosystem.

Lotus Team 8/7/26 Lotus Team 8/7/26

A current checklist for Xiaohongshu verification, account ownership and operating compliance before an international brand scales activity.

Lotus Team 3/28/25 Lotus Team 3/28/25

A practical guide to Xiaohongshu professional-account eligibility, verification preparation and compliant operation for international brands.

Lotus Team 2/14/25 Lotus Team 2/14/25

A decision guide for international brands assessing WeChat Official Account type, ownership, capabilities, setup and ongoing operation.