WeCom has launched Dayuan, a built-in AI assistant that operates entirely within the WeCom environment, with full access to a user's messages, documents, meetings, and contacts. Early user feedback from retail, finance, insurance, and hospitality brands reveals practical capabilities across report writing, message triage, spreadsheet automation, scheduled tasks, and context-aware drafting. For international brands managing Chinese marketing and operations through WeCom, this piece breaks down what Dayuan actually does and why it matters.

As Chinese social media platforms tighten regulation on Douyin and Rednote, WeChat Video Channel has emerged as one of the most strategically undervalued opportunities in China marketing. Built inside the WeChat ecosystem, it uniquely connects public domain reach with private domain relationship-building in a single loop. This piece breaks down how the three-layer public-private-close domain model works, what the full WeChat ecosystem loop looks like in practice, and what international brands should focus on when entering this channel in 2026.

Over 150 international brands have joined Tmall Global's "Global Source Tracing Program," displaying real footage of their overseas retail shelves directly in their product listings — and seeing meaningful improvements in conversion, click-through rates, and consumer confidence. This piece breaks down how the program works, what results participating brands have seen, and why the underlying principle — that verifiable evidence outperforms credentials in building Chinese consumer trust — matters for any international brand operating in China's cross-border e-commerce market.

Douyin e-commerce has built its growth framework around five dimensions — great products, great content, great marketing, great experience, and great efficiency — backed by real brand cases from across categories. This piece breaks down what each dimension means in practice and what international brands can take from it when building or scaling their presence in China's social commerce environment. A practical read for anyone serious about Chinese marketing on the platform that's reshaping how China shops.

Sephora's global CEO has declared "the next China is still China" — and the numbers back it up. This piece breaks down four key pillars behind Sephora's continued growth in the Chinese market: curated local brand selection, immersive in-store experience, private-domain community building, and long-term brand co-creation. Essential reading for international brands looking to build genuine, lasting presence through smart Chinese marketing and retail strategy.

Brand growth in 2026 has shifted from single tactics to an integrated system spanning ten engines — positioning, product, content, AI, organization, user assets, social participation, data, sales, and innovation. This piece breaks down why each engine matters now, how leading global and Chinese brands apply them, and what international brands can take away as they build long-term Chinese marketing strategies in an increasingly AI-driven landscape.

Rednote has become the primary decision-making platform for Chinese consumers planning outbound travel, with over 130 million monthly users actively searching before they book. This piece breaks down four emotional drivers behind travel decisions, four key traveler segments, and real case studies from Resorts World Sentosa and the Singapore Tourism Board showing how international hotel and travel brands can build precise, emotion-driven strategies that convert search intent into real bookings.

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While the global luxury industry loses customers, Miu Miu has nearly doubled in size, becoming one of fashion's biggest success stories. This piece breaks down how the brand used contradiction-driven aesthetics, a multi-ambassador strategy, and cultural depth to win over Gen Z consumers in China and beyond — and what international brands can learn from its approach to scarcity, identity, and social media-driven growth.

Douyin's algorithm has fundamentally shifted in 2026 — moving from tag-based matching to AI behavioral prediction, extending content evaluation from 24 hours to 7 days, and reordering engagement weights so saves now outrank likes entirely. This piece breaks down what changed, why it changed, and what international brands need to adjust in their Chinese social media and short-video strategy to stay aligned with how the platform now actually distributes content.

P&G, Google, Sony, and Fox are now producing branded vertical mini-dramas — a format pioneered in China's marketing industry. This piece breaks down why international brands are shifting budget from ads to storytelling, what makes the model so cost-effective, and what it signals for the future of Chinese marketing as a global export. Essential reading for international brands exploring narrative-driven strategies in China and beyond.

WeChat Video Channel now integrates directly with WeCom, letting brands turn video views into private contacts with a single tap. This piece breaks down how the feature works, which industries currently qualify, the setup process, and the content and follow-up strategy needed to actually convert traffic into customers. A practical read for international brands building their China marketing and Chinese social media strategy in 2026.