Want to grow your B2B brand in China? Learn how global tech companies use WeChat Official Accounts to build trust, and establish thought leadership. Discover Lotus Social Agency’s expert strategies for SaaS, ad tech, and data analytics brands entering the Chinese market.

Discover how Rednote by Lotus Social Agency helps global brands grow on Xiaohongshu (Rednote) with search-first, localized strategies. Learn how to win Gen Z trust, boost conversions, and build long-term brand equity in China’s most powerful social commerce platform.

Entering China is every ambitious brand’s next big move—but it’s not for the faint-hearted. At Lotus Social Agency, we believe the most successful brands in China aren’t the ones who “translate” their strategy—but those who transform it. And it all starts with social.

Are you new to Rednote and wondering how to grow your audience, boost your visibility, and build a content strategy that works? You're not alone! Many beginners on Rednote unknowingly make the same early mistakes—but the good news is, they’re easy to avoid.

As Rednote (Xiaohongshu/ Little Red Book) continues to grow as one of China’s most influential lifestyle platforms, content creators, influencers, and brands must understand and comply with Xiaohongshu's rules to ensure content visibility and account safety.

Rednote—also known as Xiaohongshu, XHS, or Little Red Book—is one of China's most influential social media and e-commerce platforms. With a sleek, Instagram-like interface and a strong community-driven model, Rednote blends user-generated content (UGC) with integrated e-commerce, making it a powerful platform for brands looking to grow in China.

Xiaohongshu (also known as RedNote) is a social commerce powerhouse that combines user-generated content with e-commerce, allowing users to explore products through authentic peer reviews and influencer endorsements.