A practical guide for international hotel teams evaluating China marketing partners—from Xiaohongshu search and Chinese content to account ownership, creator work, booking journeys and measurement.

Chinese travellers do not experience your hotel as a set of channels. They remember whether the room, booking information and arrival matched what they saw before the trip. Here is a practical way to connect those moments.

How can international SaaS and MarTech companies build visibility, trust and qualified business conversations in China? This guide explains the role of Chinese search, WeChat, useful content, events and local execution.

Alo, NikeSKIMS, Norrona, Soar, Sweaty Betty, Dymatize, Applied Nutrition and other international sports, outdoor and wellness brands are entering or expanding in China. Unlike the mass-market expansion of a decade ago, this new wave is more premium, vertical, community-led and data-driven. For international brands, China remains a major opportunity, but success depends on sequencing: community first, e-commerce validation, localized content and carefully chosen offline experiences.

Douyin E-commerce is shifting from paid GMV toward settled GMV, meaning completed transactions after refunds and fulfillment are becoming more important in traffic allocation. This change reduces support for inflated sales, high returns and pressure-selling tactics, while rewarding merchants with better products, service and real customer satisfaction. International brands entering Douyin E-commerce should focus on product quality, accurate content, fulfillment, after-sales service and sustainable conversion.

International technology companies need more than Chinese translation. This guide explains how to choose a China digital marketing agency that understands complex products, enterprise buyers and international teams.

Social media does not create a licensing deal by itself. It can, however, make an entertainment property easier to understand, verify, evaluate and activate for the right Chinese partners.

Test search, community and campaign signals to judge whether a foreign animation or entertainment IP has meaningful demand in China.

Explore the structural shifts shaping growth across China's consumer sectors in 2026—from precision targeting and instant retail to customer lifetime value and AI-enabled operations.

Nine consumer-brand leaders reveal a shared China growth pattern: differentiated products, deliberate channel strategy and brand demand strong enough to earn direct search.

Brand growth in 2026 has shifted from single tactics to an integrated system spanning ten engines — positioning, product, content, AI, organization, user assets, social participation, data, sales, and innovation. This piece breaks down why each engine matters now, how leading global and Chinese brands apply them, and what international brands can take away as they build long-term Chinese marketing strategies in an increasingly AI-driven landscape.

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