China Marketing Insights for International Brands
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How International B2B SaaS Brands Can Build Demand in China Before a Local Sales Team
International B2B SaaS brands can test and build China demand before hiring a local sales team—if local research, Chinese content, buyer access and overseas sales ownership work as one system.
What Is WeCom? A Practical Guide for International Brands in China
A practical introduction to WeCom for international brands: what it does, how it connects with WeChat and how to plan a focused first pilot.