Mid-Autumn Marketing for International Brands

Mid-Autumn Festival marketing is evolving from simply selling mooncakes into a broader mix of culture, product innovation, packaging, local rituals and interactive experiences. Disney, Walmart, ALDI, Starbucks, Costa, Royal Caviar Club, Golden Moments and The Upper House all show different ways brands can participate in the festival. For international brands, the key is to respect cultural meaning while creating products, content and experiences that feel natural to Chinese consumers.