8 Viral Marketing Masterclasses from CES 2026

The Consumer Electronics Show (CES) 2026 has concluded, but the shockwaves of its most brilliant marketing campaigns are still reverberating globally. For international brands looking to conquer the East, CES is no longer just a hardware exhibition; it is a masterclass in modern digital engagement. From Insta360’s guerrilla visual tactics to Dreame’s audacious redesign of household appliances, these eight standout cases reveal the blueprints for capturing consumer attention. By studying these disruptive strategies, global brands can glean invaluable insights into the future of Chinese marketing and learn how to engineer viral, low-cost growth on Chinese social media.