How Adidas Mastered the "Life Dialogue" to Reclaim China

Adidas’ impressive "V-shaped" recovery in Greater China, marked by nine consecutive quarters of growth, stems from a fundamental shift: moving from a "broadcasting" model to a "life dialogue." By leveraging Rednote as a cultural laboratory, Adidas has successfully localized its global heritage. From capturing the "pet economy" with dog tracksuits to empowering 1,000 "Clover Girls" to define the Samba trend, the brand has placed the power of storytelling back into the hands of the community. This synergy of localized innovation and deep lifestyle integration proves that in the modern market, authenticity is the ultimate engine for sustained growth.