The 2026 Entry Strategy for Douyin Global Buy

As China's appetite for premium wellness products reaches a new peak in 2026, Douyin Global Buy remains the premier gateway for overseas health brands. However, entering this high-velocity ecosystem requires navigating a stricter regulatory landscape. This guide simplifies the 2026 entry requirements, from legal documentation and financial setups to the nuances of product compliance and localized marketing. We explore the latest policy shifts—including specialized sub-categories for aging and athletic populations—and provide a strategic roadmap for brands to secure their foothold in the world's most dynamic social commerce market.