With the reopening of outbound tourism, the diversification of consumer cross-border shopping demands, and the rapid economic recovery, an increasing number of emerging overseas brands are setting their sights on the Chinese market. Today, we will unveil the methodology for overseas brands to conquer the Chinese market.

China's cross-border e-commerce import and export volume have grown nearly tenfold in the past five years, attracting a multitude of overseas brands to embark on their "entrepreneurial" journey in China. Let's delve into the performance of these overseas brands during their initial foray into the Chinese market.