Xiaohongshu remains a platform full of opportunities in the Chinese market. However, for beginners, neglecting the details can lead to decreased account weight, low traffic, or even penalties like account suspension for violating platform rules.
Account Management
1. Frequently Switching Between Multiple Accounts on One Device
Many beginners tend to switch between multiple Xiaohongshu accounts on a single device for data tracking, coordinating between accounts, or mutual interactions in comments.
1.1 Limited Reach for Accounts Frequent account switching on one device, especially if those accounts exhibit similar behaviors, can lead Xiaohongshu's system to flag them as "marketing accounts" or "bot accounts," resulting in reduced visibility. Limited reach means fewer "eyeballs" on your posts, directly impacting the success of your content and follower growth.
1.2 Risk of Account Linking If one of your accounts gets penalized for violations, associated accounts might also face consequences, such as suspension. While Xiaohongshu doesn’t ban devices, linked accounts could trigger a chain reaction. For those looking to operate multiple accounts, it’s safer to use separate devices.
Pro Tip: Follow the "one device, one number, one account" rule. Avoid switching accounts on a single device or using dual-app software to manage multiple Xiaohongshu accounts.
2. Rushing to Create a New Account After Minor Violations
Many beginners panic when they receive violation notices, fearing account limitations or reduced visibility. Some even abandon their accounts prematurely.
Adjusting Posts for Violations: Most violations involve content or images. You can correct the issue based on the platform’s notification and repost without impacting future reach.
Appealing Mistakes: For violations due to malicious reporting or system errors, appeals are encouraged. Successful appeals may even come with traffic compensation.
Minor violations won’t usually result in account restrictions. Xiaohongshu typically issues a “risk alert” before imposing any penalties. So, don’t scare yourself into giving up too soon.
Profile Settings
1. Using Third-Party Information in Profile Picture or Username
Xiaohongshu strictly monitors profile pictures and usernames. Including third-party information (like phone numbers, WeChat IDs, or links to other social platforms) is a clear violation, potentially leading to penalties such as warnings, post deletions, or account suspension.
Do's and Don'ts:
Avoid watermarks, QR codes, or any identifiable numbers in profile pictures.
Steer clear of usernames that include phrases like "xx official account," "follow my WeChat," or a long string of random numbers.
Tip: Use a profile picture that aligns with your account’s theme and a memorable, user-friendly username. Once set, avoid frequent changes to maintain consistency.
2. Improper Use of Personal Bio for Promotion
Your Xiaohongshu bio is essentially your business card. While it should highlight your strengths and content focus, certain practices can be flagged as promotional violations:
Prohibited Actions:
Mentioning or hinting at personal contact details, such as WeChat or phone numbers.
Encouraging users to follow you on other platforms like Weibo, Bilibili, or TikTok.
Using inducive language like "Follow to learn more," or "Message me for offers."
Content Posting
1. Sensitive Keywords in Titles or Captions
Xiaohongshu has a robust detection system. Posts flagged for violations will prompt notifications, but users must self-check for prohibited words or phrases.
Common Offenders:
Misleading or absolute claims like “Best,” “Top 1,” or “100% effective.”
Unverified medical terms, e.g., “Cure insomnia instantly” or “Boost immunity.”
Explicit or violent content, including references to adult themes or gambling.
Politically sensitive topics, like policies or meetings.
2. Irregular Posting Schedule
Posting inconsistently, such as frequent bursts followed by inactivity, is detrimental. Platforms may perceive such behavior as low-quality or unstable, reducing your account’s visibility. A steady posting schedule demonstrates professionalism and boosts credibility with potential collaborators.
Comments and Messages
1. Directly Encouraging Followers to "Follow" or "Message"
Using direct phrases to prompt actions like “Follow me” or “Message me” can lead to penalties, including comment deletion or even account restrictions. Instead, adopt creative, compliant engagement strategies.
2. Sharing Personal Information or Product Links in DMs
While responding to questions about posts is fine, sharing personal information or product links via direct messages is risky and may result in penalties, including temporary or permanent account bans.
Adhere to Xiaohongshu’s rules and engage authentically with your audience. For professional account management services, feel free to contact us.
